Multicultural marketing marketing programs that

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Unformatted text preview: the population, and 573 micropolitan areas, which include 10 percent of the population. multicultural marketing Marketing programs that reflect unique aspects of different races FIGURE 3–3 Racial and ethnic groups (excluding Caucasians) are concentrated in geographic regions of the United States. Racial and Ethnic Diversity A notable trend is the changing racial and ethnic composition of the U.S. population. Approximately one in four U.S. residents is African American, American Indian, Asian, Pacific Islander, or a representative of another racial or ethnic group. Diversity is further evident in the variety of peoples that make up these groups. For example, Asians consist of Asian Indians, Chinese, Filipinos, Japanese, Koreans, and Vietnamese. For the first time, the 2000 Census allowed respondents to choose more than one of the six race options, and more than 6 million reported more than one race. Hispanics, who may be from any race, currently make up 12 percent of the U.S. population and are represented...
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