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Unformatted text preview: s marketplace shows
the many important trends
that influence marketing. social forces Demographic characteristics
of the population and its values
demographics Description of a population
according to characteristics
such as age, gender, ethnicity,
income, and occupation population profile, while many other organizations such as the U.S. Census Bureau
provide information about the American population. The World Population at a Glance The most recent estimates indicate
there are 6.7 billion people in the world today, and the population is likely to grow to
9.2 billion by 2050. While this growth has led to the term population explosion, the
increases have not occurred worldwide; they are primarily in the developing countries
of Africa, Asia, and Latin America. In fact, India is predicted to have the world’s largest population in 2050 with 1.6 billion people, and China will be a close second with
1.4 billion people.
Another important global trend is the shifting age structure of the world population. The number of people older than 60 is expected...
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- Spring '14