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Chapter 12 - ,chapter12from (v.1.4.Fordetailsonit(including...

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Previous Chapter Next Chapter This is “A Manager’s Guide to the Internet and Telecommunications”, chapter 12 from the book Getting the Most Out of Information Systems (v. 1.4). For details on it (including licensing), click here . For more information on the source of this book, or why it is available for free, please see the project's home page . You can browse or download additional books there. To download a .zip file containing this book to use offline, simply click here . Has this book helped you? Consider passing it on: Help Creative Commons Creative Commons supports free culture from music to education. Their licenses helped make this book available to you. Help a Public School DonorsChoose.org helps people like you help teachers fund their classroom projects, from art supplies to books to calculators. Table of Contents Chapter 12 A Manager’s Guide to the Internet and Telecommunications 12.1 Introduction There’s all sorts of hidden magic happening whenever you connect to the Internet. But what really makes it possible for you to reach servers halfway around the world in just a fraction of a second? Knowing this is not only flat-out fascinating stuff; it’s also critically important for today’s manager to have at least a working knowledge of how the Internet functions. That’s because the Internet is a platform of possibilities and a business enabler. Understanding how the Internet and networking works can help you brainstorm new products and services and
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understand roadblocks that might limit turning your ideas into reality. Marketing professionals who know how the Internet reaches consumers have a better understanding of how technologies can be used to find and target customers. Finance firms that rely on trading speed to move billions in the blink of an eye need to master Internet infrastructure to avoid being swept aside by more nimble market movers. And knowing how the Internet works helps all managers understand where their firms are vulnerable. In most industries today, if your network goes down then you might as well shut your doors and go home; it’s nearly impossible to get anything done if you can’t get online. Managers who know the Net are prepared to take the appropriate steps to secure their firms and keep their organization constantly connected. 12.2 Internet 101: Understanding How the Internet Works LEARNING OBJECTIVES 1. Describe how the technologies of the Internet combine to answer these questions: What are you looking for? Where is it? And how do we get there? 2. Interpret a URL, understand what hosts and domains are, describe how domain registration works, describe cybersquatting, and give examples of conditions that constitute a valid and invalid domain‐related trademark dispute.
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