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Unformatted text preview: evels. Apple no w
bo asts a co mmanding lead in no tebo o k sales to the educatio n market,P . Seitz, “An Apple f o r
Teacher, Students: Mac Maker Surges in Educatio n,” Inv esto r’s Business Daily, August 8, 2008.
and a survey by Yankee Gro up f o und that 87 percent o f co rpo ratio ns were using at least so me
Macinto sh co mputers, up f ro m 48 percent at the end o f the P o werP C era two years earlier.P .
Burro ws, “The Mac in the Gray Flannel Suit,” BusinessWeek, May 1, 2008. Rivals: Be Compatible with the Leading Network
Co mpanies will want to co nsider making new pro ducts co mpatible with the leading standard.
Micro so f t’s Live Maps and Virtual Earth 3D arrived late to the Internet mapping game. Users had
already put in co untless ho urs building reso urces that meshed with Go o gle Maps and Go o gle Earth.
But by ado pting the same keyho le markup language (KML) standard used by Go o gle, Micro so f t
co uld, as TechCrunch put it, “drink f ro m Go o gle’s milkshake.” Any wo rk do ne by users f o r Go o gle
in KML co uld be used by Micro so f t. Vo ilà, an instant base o f add-o n co ntent! Incumbents: Close Of...
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