As a p o cket mac the appeal o f the device bro

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: advantage, late mo ving rivals may f ind markets unrespo nsive to their presence. Of co urse, if yo ur f irm’s claim in the blue o cean is based o n easily imitated reso urces (like techno lo gy f eatures), then ho lding o f f rivals will be to ugher. Fo r ho liday seaso n 2010, Micro so f t sho wed up with its o wn mo tio n-gaming co ntro ller, the Kinect video camera system. Kinect was such a hit with generatio n Wii that it became the f astest-selling co nsumer electro nics pro duct in histo ry, pumping up Xbo x 360 co nso le sales and go o sing Micro so f t’s entertainment divisio n f ro m zero to a billio n do llars in pro f its in just two years.S. Kessler, “Micro so f t Kinect Sales To p 10 Millio n, Set New Guinness Wo rld Reco rd,” Mashable, March 9, 2011; D. Go ldman, “Micro so f t P ro f it So ars 31% o n Stro ng Of f ice and Kinect Sales,” CNNMo ney, April 28, 2011. Market expansio n so metimes puts rivals who previo usly did no t co mpete o n a co llisio n co urse as markets underg...
View Full Document

Ask a homework question - tutors are online