Go f o rth tech pio neer o ppo rtunity awaits k e

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: eneratio n system killed enthusiasm f o r its Saturn co nso le.M. Schilling, “Techno lo gical Leapf ro gging: Lesso ns f ro m the U.S. Video Game Co nso le Industry,” Califo rnia Management Rev iew , Spring 2003. Too Much of a Good Thing? When netwo rk ef f ects are present, mo re users attract mo re users. That’s a go o d thing as lo ng as a f irm can earn mo ney f ro m this virtuo us cycle. But so metimes a netwo rk ef f ect attracts to o many users and a service can be so o verwhelmed it beco mes unusable. These so -called congest ion ef f ect s o ccur when increasing numbers o f users lo wer the value o f a pro duct o r service. This mo st o f ten happens when a key reso urce beco mes increasingly scarce. Users o f the game Ultima were disappo inted in an early o nline versio n that launched witho ut eno ugh mo nsters to f ight o r server po wer to handle the crush o f f ans. Twitter’s early inf rastructure was o f ten unable to handle the demands o f a service in hypergro wth (leading to th...
View Full Document

Ask a homework question - tutors are online