Go ldman micro so f t p ro f it so ars 31 o n stro ng

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: (Cambridge, MA: Harvard Business P ress, 2005). See http:/ / www.blueo ceanstrategy.co m. The idea—instead o f co mpeting in blo o d­red waters where the sharks o f highly co mpetitive f irms vie f o r every available market scrap, f irms sho uld seek the blue w aters o f unco ntested, new market spaces. Fo r Nintendo , the granny gamers, mo ms, and partygo ers who f lo cked to the Wii represented an undisco vered f east in the Blue Ocean. Talk abo ut new markets! Co nsider that the bestselling video game at the start o f 2009 was Wii Fit—a genre-busting title that co mes with a scale so yo u can weigh yo urself each time yo u play. That’s a f ar cry f ro m Grand Thef t Auto IV, the title ranking f if th in 2008 sales, and trailing f o ur Wii-o nly exclusives. Blue o cean strategy o f ten wo rks best when co mbined with strategic po sitio ning described in Chapter 2 "Strategy and Techno lo gy: Co ncepts and Framewo rks f o r Understanding What Separates Winners f ro m Lo sers". If an early mo ver into a blue o cean can use this lead to create def ensible assets f o r sustainable...
View Full Document

Ask a homework question - tutors are online