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Unformatted text preview: aying Power
Users do n’t want to buy a pro duct o r sign up f o r a service that’s likely to go away, and a number o f
f acto rs can halt the availability o f an ef f o rt: a f irm co uld bankrupt o r f ail to attract a critical mass o f
user suppo rt, o r a rival may successf ully invade its market and draw away current custo mers.
Netwo rks with greater numbers o f users suggest a stro nger st aying power. The staying po wer, o r
lo ng-term viability, o f a pro duct o r service is particularly impo rtant f o r co nsumers o f techno lo gy
pro ducts. Co nsider that when so meo ne buys a perso nal co mputer and makes a cho ice o f Windo ws,
Mac OS, o r Linux, their investment o ver time usually greatly exceeds the initial price paid f o r the
o perating system. A user invests in learning ho w to use a system, buying and installing so f tware,
entering pref erences o r o ther data, creating f iles—all o f which mean that if a pro duct isn’t
suppo rted anymo re, much o f this investment is lo st. The co ncept o f staying po wer (and the f ear o f being stran...
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This document was uploaded on 01/31/2014.
- Winter '14