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Unformatted text preview: le choose the product primarily based on these
benefits, or for some other reason)?
7. I dentify firms that you believe have built a strong platform. Can you think of firms that have tried
to develop a platform, but have been less successful? Why do you suppose they have struggled? 6.3 One‐Sided or Two‐Sided Markets?
L E A RN I N G OBJ E C T I V E S
1. Recogniz e and distinguish between one‐sided and two‐sided markets.
2. Understand same‐side and cross‐side exchange benefits. Understanding Network Structure
To understand the key so urces o f netwo rk value, it’s impo rtant to reco gnize the structure o f the
netwo rk. So me netwo rks derive mo st o f their value f ro m a single class o f users. An example o f this
kind o f netwo rk is instant messaging (IM). While there might be so me add-o ns f o r the mo st
po pular IM to o ls, they do n’t inf luence mo st users’ cho ice o f an IM system. Yo u pretty much cho o se
o ne IM to o l o ver ano ther based o n ho w many o f yo ur co ntacts yo u can reach. Eco no mists wo uld
call IM a onesided...
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- Winter '14