Bro wsers alo ngside internet explo rer sourcephot

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: to res wo rldwide no w bring in abo ut ten billio n do llars in revenue and are amo ng the wo rld’s mo st successf ul retail o utlets o n a sales-per-square-f o o t basis.C. Jade, “The Apple Sto re at 10: P ast, P resent, and Future,” GigaOM, May 19, 2011; B. Mo lina, “Apple Sto re Mo st P ho to graphed Lo catio n in New Yo rk City,” USA To day, June 1, 2011. As mentio ned in Chapter 2 "Strategy and Techno lo gy: Co ncepts and Framewo rks f o r Understanding What Separates Winners f ro m Lo sers", Figure 6. 3 Ap p le’ s Micro so f t is in a particularly stro ng po sitio n to leverage this appro ach. Ret ail St ores The f irm o f ten bundles its new pro ducts into its o perating systems, Of f ice suite, Internet Explo rer bro wser, and o ther o f f erings. The f irm used this tactic to transf o rm o nce market-leader Real Netwo rks into an also -ran in streaming audio . Within a f ew years o f bundling Windo ws Media P layer (WMP ) with its o ther pro ducts, WMP grabbe...
View Full Document

This document was uploaded on 01/31/2014.

Ask a homework question - tutors are online