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Unformatted text preview: , ho bbies, f ans, health co nditio ns, causes);
with indiv iduals (e.g., specif ic “f riends”); and with pro ducts, firms, and o ther
o rganizatio ns
P rivate messaging and public discussio ns
Media sharing (text, pho to s, video )
Disco very-f ueling f eeds o f recent activity amo ng members (e.g., status changes, new
po stings, pho to s, applicatio ns installed)
The ability to install and use third-party applicatio ns tailo red to the service (games, media
viewers, survey to o ls, etc.), many o f which are also so cial and allo w o thers to interact While a Facebo o k presence has beco me a must-have f o r f irms (see Chapter 8 "Facebo o k: Building a
Business f ro m the So cial Graph"), LinkedIn has beco me a vital to o l f o r many businesses and
pro f essio nals. LinkedIn bo asted a nearly $ 9 billio n valuatio n af ter its spring 2011 IP O (so me say
that price is a sign o f a tech bubble and is f ar to o high f o r a f irm with less than $ 16 millio n in pro f its
the previo us year).S. Wo o , L. Co wan, and P . Tam, “LinkedIn IP O So ars, Feeding Web Bo o m,” Wall
Street Jo urnal,...
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This document was uploaded on 01/31/2014.
- Winter '14
- The American