Af ter go ing thro ugh bo th sectio ns yo u sho uld

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: his chapter can be co nsidered in two parts. The f irst explains many techno lo gies behind the so cial media / peer pro ductio n / Web 2.0 mo vement, and we pro vide several examples o f their use and impact. The f inal part o f this chapter describes ho w f irms sho uld o rganize to engage with and take advantage o f so cial media—specif ically detailing ho w to “Get SMART” (with a so cial media awareness and respo nse team). Af ter go ing thro ugh bo th sectio ns yo u sho uld have a so lid o verview o f majo r so cial techno lo gies, ho w businesses are leveraging them, and ho w f irms can o rganize f o r ef f ective use while avo iding pitf alls. Table 7.2 Majo r So cial Media To o ls Descrip tio n Featu res Tech n o lo gy Pro vid ers Immedia te Blo gs Short for “Web log”—an online publication that keeps a running chronology of entries. Readers can comment on posts. Can connect to other blogs through blog rolls or trackbacks. Key uses: Sh a re idea s, obta in feedba ck, mobilize a community. p...
View Full Document

This document was uploaded on 01/31/2014.

Ask a homework question - tutors are online