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Unformatted text preview: es, past messages, photos, and other content linger, even as a user’s online behavior and network of contacts changes. Network effects and cultural differences result in one social network being favored over others in a particular culture or region. I nformation spreads virally via news feeds. Feeds can rapidly mobiliz e populations, and dramatically spread the adoption of applications. The flow of content in social networks is also difficult to control and sometimes results in embarrassing public disclosures. Feeds have a downside and there have been instances where feed mismanagement has caused user discontent, public relations problems, and the possibility of legal action. The use of public social networks within private organiz ations is growing, and many organiz ations are implementing their own, private, social networks. Firms are also setting up social networks for customer engagement and mining these sites for customer ideas, innovation, and feedback. QU E S TI ONS AND E XE RC I S E S 1. Visit the major social networks (MySpace, Facebook, LinkedI n). What distinguishes one from t...
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