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During the 2009 Iranian electio n pro tests, the U.S. State Department even asked Twitter to
po stpo ne maintenance to ensure the service wo uld co ntinue to be available to suppo rt the vo ice
and activism o f Iran’s demo cracy advo cates.C. Ruf f ini, “State Dept. Asked Twitter to Delay
Maintenance,” CBS New s, June 16, 2009. Twitter is also emerging as a legitimate business to o l. Co nsider the f o llo wing co mmercial examples: Starbucks uses Twitter in a variety o f ways. It has run Twitter-based co ntests and used the
service to spread f ree samples o f new pro ducts, such as its VIA instant co f f ee line. Twitter has
also been a way f o r the co mpany to engage custo mers in its cause-based marketing ef f o rts, such
as (Starbucks) RED, which suppo rts (P ro duct) RED. Starbucks has even recruited staf f via
Twitter and was o ne o f the f irst f irms to participate in Twitter’s advertising mo del f eaturing
“pro mo ted tweets.”
Dell used Twitter to unco ver an early warning...
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This document was uploaded on 01/31/2014.
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