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Unformatted text preview: or updates that you think are worthy of making the list in the next edition of
this book? 7.2 Blogs
L E A RN I N G OBJ E C T I V E S
1. Know what blogs are and how corporations, executives, individuals, and the media use them.
2. Understand the benefits and risks of blogging. 3. Appreciate the growth in the number of blogs, their influence, and their capacity to generate
revenue. Blogs (sho rt f o r Web lo gs) f irst emerged almo st a decade ago as a medium f o r po sting o nline
diaries. (In a perhaps apo cryphal sto ry, Wired magazine claimed the term “Web lo g” was co ined by
Jo rn Barger, a so metimes ho meless, yet pro f o undly pro lif ic, Internet po ster.) Fro m humble
beginnings, the blo gging pheno meno n has gro wn to a po int where the number o f public blo gs
tracked by Blo gP ulse has surpassed 160 millio n.Blo gP ulse.co m stats, June 1, 2011. This is clearly a
long t ail pheno meno n, lo aded with niche co ntent that remains “disco verable” thro ugh search
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This document was uploaded on 01/31/2014.
- Winter '14
- The American