Blo gp ulseco m stats june 1 2011 this is clearly a

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: or updates that you think are worthy of making the list in the next edition of this book? 7.2 Blogs L E A RN I N G OBJ E C T I V E S 1. Know what blogs are and how corporations, executives, individuals, and the media use them. 2. Understand the benefits and risks of blogging. 3. Appreciate the growth in the number of blogs, their influence, and their capacity to generate revenue. Blogs (sho rt f o r Web lo gs) f irst emerged almo st a decade ago as a medium f o r po sting o nline diaries. (In a perhaps apo cryphal sto ry, Wired magazine claimed the term “Web lo g” was co ined by Jo rn Barger, a so metimes ho meless, yet pro f o undly pro lif ic, Internet po ster.) Fro m humble beginnings, the blo gging pheno meno n has gro wn to a po int where the number o f public blo gs tracked by Blo gP ulse has surpassed 160 millio n.Blo gP m stats, June 1, 2011. This is clearly a long t ail pheno meno n, lo aded with niche co ntent that remains “disco verable” thro ugh search engines...
View Full Document

This document was uploaded on 01/31/2014.

Ask a homework question - tutors are online