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Chapter 7 - ThisisSocialMedia,PeerProduction,andWeb2.0,...

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Previous Chapter Next Chapter This is “Social Media, Peer Production, and Web 2.0”, chapter 7 from the book Getting the Most Out of Information Systems (v. 1.4). For details on it (including licensing), click here . For more information on the source of this book, or why it is available for free, please see the project's home page . You can browse or download additional books there. To download a .zip file containing this book to use offline, simply click here . Has this book helped you? Consider passing it on: Help Creative Commons Creative Commons supports free culture from music to education. Their licenses helped make this book available to you. Help a Public School DonorsChoose.org helps people like you help teachers fund their classroom projects, from art supplies to books to calculators. Table of Contents Chapter 7 Social Media, Peer Production, and Web 2.0 7.1 Introduction LEARNING OBJECTIVES 1. Recognize the unexpected rise and impact of social media and peer production systems, and understand how these services differ from prior generation tools. 2. List the major classifications of social media services. Over the past few years, a fundamentally different class of Internet services has attracted users, made headlines, and increasingly garnered breathtaking market valuations. Often referred to
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under the poorly defined umbrella term “ Web 2.0 ,” these new services are targeted at harnessing the power of the Internet to empower users to collaborate, create resources, and share information in a distinctly different way than the static Web sites and transaction-focused storefronts that characterized so many failures in the dot-com bubble. Techies often joust over the precise definition of Web 2.0, but these arguments aren’t really all that important. What is significant is how quickly the Web 2.0 revolution came about, how unexpected it was, and how deeply impactful these efforts have become for individuals, businesses, and society. Consider the following: Six of the world’s top ten most heavily trafficked Internet sites are social: Facebook, YouTube, Blogger.com (considered separately from parent Google), Wikipedia, Twitter, and QQ.com (China).Via Alexa.com, June 1, 2011. Via Alexa.com, June 1, 2011. U.S. users now spend more time with social media than on any other category of Internet use.“What Americans Do Online: Social Media and Games Dominate Activity,” NielsenWire, August 2, 2010. It took just three years for the number of social sites in the top ten to grow from one to six. However, the list is volatile, and half of the top social sites from three years ago (MySpace, Hi5, Orkut) are no longer ranked in the top ten.Morgan Stanley, Internet Trends Report , March 2008. Morgan Stanley, Internet Trends Report , March 2008. With only seven full-time employees and an operating budget of less than $1 million, Wikipedia has become the fifth most visited site on the Internet.G. Kane and R. Fichman, “The Shoemaker’s Children: Using Wikis for Information Systems Teaching, Research, and Publication,” MIS Quarterly , March 2009. G. Kane and R. Fichman, “The Shoemaker’s
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