Co rpo ratio ns that blo g can enjo y immediate and

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Unformatted text preview: and that is o f ten shared via o ther types o f so cial media like Facebo o k and Twitter. T rackbacks (citatio n links back to o riginal blo g po st) and blog rolls (a list o f a blo gger’s f avo rite sites—a so rt o f sho ut-o ut to blo gging peers) also help distinguish and reinf o rce the reputatio n o f widely read blo gs. Mo st blo gs o f f er a two -way dialo gue, allo wing users to co mment (a so rt o f “letters to the edito r” sectio n f o r each po st). The running dialo gue can read like an electro nic bulletin bo ard and can be an ef f ective way to gather o pinio n, brainsto rm, and vet ideas. Co mments also help keep a blo gger ho nest—a vigo ro us co mmunity o f co mmenters will quickly expo se a blo gger’s erro rs o f f act o r lo gic. Blo gging can have signif icant appeal f o r an o rganizatio n lo o king to be heard. Co rpo ratio ns that blo g can enjo y immediate and unfiltered distributio n o f their ideas, with no limits o n page size, wo rd co unt, o r publicatio n deadline. And they can gather immediate feedback f ro m readers via co mments. Co rpo rate blo gs can be published directly to the public, skipping...
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