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Unformatted text preview: nicle, Octo ber
21, 2007. Mo st start with ad netwo rks like Go o gle AdSense, but the mo st elite engage advertisers
directly f o r high-value deals and extended spo nso rships. Blogs
While the f eature set o f a particular blo g depends o n the underlying platf o rm and the
pref erences o f the blo gger, several key f eatures are co mmo n to mo st blo gs: Immediate and unfiltered publicatio n. The ability to reach the public witho ut limits o n
publicatio n size and witho ut having po sts f iltered, edited, o r cut by the mainstream media.
Ease o f use. Creating a new po st usually invo lves clicking a single butto n.
Co mment threads. Readers can o f f er co mments o n po sts.
Rev erse chro no lo gy. P o sts are listed in reverse o rder o f creatio n, making it easy to see the
mo st recent co ntent.
P ersistence. P o sts are maintained indef initely at lo catio ns accessible by permanent links.
Searchability. Current and archived po sts are easily searchable.
Tags. P o sts are o f ten classif ied under an o rganized tagging scheme.
Trackbacks. Allo ws an autho r to ackno wle...
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- Winter '14
- The American