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Unformatted text preview: and o ther f undraising as part
o f glo bal disaster relief .
Twitter can be a bo o n f o r sharing time-sensitive inf o rmatio n. The True Massage and Wellness
Spa in San Francisco tweets last-minute cancellatio ns to tell custo mers o f an unexpected
schedule o pening. With Twitter, appo intments remain bo o ked so lid. Go urmet f o o d trucks,
po pular in many American cities, are also using Twitter to share lo catio n and create hipster
buzz. Lo s Angeles’s Ko gi Ko rean Taco Truck no w has o ver eighty-f ive tho usand f o llo wers and
uses Twitter to reveal where it’s parked, ensuring lo ng lines o f BBQ-craving f o o dies. Of the
f irm’s success, o wner Ro y Cho i says, “I have to give all the credit to Twitter.”A. Ro mano , “No w
4 Restaurant 2.0,” New sw eek, February 28, 2009.
Electro nics retailer Best Buy has recruited o ver 2,300 Blue Shirt and Geek Squad staf f ers to
cro wdso urce Twitter-driven inquiries via @Twelpf o rce, the f irm’s custo mer service Twitter
acco unt. Best Buy staf f ers register their perso nal Twi...
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- Winter '14
- The American