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The New Yo rk Times cited o ne particularly cringe-wo rthy po st where Mackey used the
pseudo nym to co mplement his o wn go o d lo o ks, writing, “I like Mackey’s haircut. I think he
lo o ks cute!”A. Martin, “Who le Fo o ds Executive Used Alias,” New Yo rk Times, July 12, 2007. Fake perso nas set up to sing yo ur o wn praises are kno wn as sock puppet s amo ng the digerati,
and the practice o f lining co mment and f eedback f o rums with po sitive f eedback is kno wn as
ast rot urf ing. Do it and it co uld co st yo u. The f irm behind the co smetic pro cedure kno wn as
the Lif estyle Lif t was f ined $ 300,000 in civil penalties af ter the New Yo rk Atto rney General’s
o f f ice disco vered that the f irm’s emplo yees had po sed as plastic surgery patients and wro te
glo wing reviews o f the pro cedure.C. Cain Miller, “Co mpany Settles Case o f Reviews It Faked,”
July 14, 2009. Review sites themselves will also take actio n. TripAdviso r penalizes f irms if it’s disco vered that
custo mers are o f f ered so me so rt o f incentive f o r po sting po sitive reviews...
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This document was uploaded on 01/31/2014.
- Winter '14
- The American, Trigraph, cial media, mo st, blo gs, mo st po