Establishingapresence firms ho ping to get in o n the

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: him. The New Yo rk Times cited o ne particularly cringe-wo rthy po st where Mackey used the pseudo nym to co mplement his o wn go o d lo o ks, writing, “I like Mackey’s haircut. I think he lo o ks cute!”A. Martin, “Who le Fo o ds Executive Used Alias,” New Yo rk Times, July 12, 2007. Fake perso nas set up to sing yo ur o wn praises are kno wn as sock puppet s amo ng the digerati, and the practice o f lining co mment and f eedback f o rums with po sitive f eedback is kno wn as ast rot urf ing. Do it and it co uld co st yo u. The f irm behind the co smetic pro cedure kno wn as the Lif estyle Lif t was f ined $ 300,000 in civil penalties af ter the New Yo rk Atto rney General’s o f f ice disco vered that the f irm’s emplo yees had po sed as plastic surgery patients and wro te glo wing reviews o f the pro cedure.C. Cain Miller, “Co mpany Settles Case o f Reviews It Faked,” July 14, 2009. Review sites themselves will also take actio n. TripAdviso r penalizes f irms if it’s disco vered that custo mers are o f f ered so me so rt o f incentive f o r po sting po sitive reviews...
View Full Document

This document was uploaded on 01/31/2014.

Ask a homework question - tutors are online