Hansen wikipedia fo under edits own bio wired

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: he Power of Wikipedia No t o nly is the no npro f it Wikipedia, with its enthusiastic army o f unpaid experts and edito rs, replacing the three-hundred-year ref erence reign o f Encyclo pedia Britannica, Wikipedia entries can impact nearly all large-sized o rganizatio ns. Wikipedia is the go -to , f irst-cho ice ref erence site f o r a generatio n o f “netizens,” and Wikipedia entries are invariably o ne o f the to p links, o f ten the f irst link, to appear in Internet search results. This po sitio n means that anyo ne f ro m to p executives to po litical candidates to any f irm large eno ugh to warrant an entry has to co ntend with the very public reco rd o f Wikipedia. In the same way that f irms mo nito r their o nline reputatio ns in blo g po sts and Twitter tweets, they’ve also go t to keep an eye o n wikis. But f irms that o verreach and try to inf luence an entry o utside o f Wikipedia’s mandated neut ral point of view (NPOV), risk a backlash and public expo sure. Versio n tracking means the wiki sees all....
View Full Document

This document was uploaded on 01/31/2014.

Ask a homework question - tutors are online