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Unformatted text preview: nd enduring appeal to initial users.
Sites like Twitter have made data available to third parties via an API (application programming
interface). The API has helped a rich ecosystem of over seventy thousand Twitter‐supporting
products and services emerge. But by making data available to third parties, firms may suffer
from the free rider problem where others firms benefit from a service without providing much
benefit back to the sponsor itself. Twitter’s acquisitions (particularly of popular third‐party
clients that had used its API ) have switched the firm from a platform sponsor to one that has
begun to compete with other players in its ecosystem. QU E S TI ONS AND E XE RC I S E S
1. I f you don’t already have one, set up a Twitter account and “follow” several others. Follow a
diverse group—corporations, executives, pundits, or other organiz ations. Do you trust these
account holders are who they say they are? Why? Which examples do you think use the service
most effectively? Which provide the weaker examples of effective...
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This document was uploaded on 01/31/2014.
- Winter '14
- The American, Trigraph, cial media, mo st, blo gs, mo st po