Chapter 7

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Unformatted text preview: nd enduring appeal to initial users. Sites like Twitter have made data available to third parties via an API (application programming interface). The API has helped a rich ecosystem of over seventy thousand Twitter‐supporting products and services emerge. But by making data available to third parties, firms may suffer from the free rider problem where others firms benefit from a service without providing much benefit back to the sponsor itself. Twitter’s acquisitions (particularly of popular third‐party clients that had used its API ) have switched the firm from a platform sponsor to one that has begun to compete with other players in its ecosystem. QU E S TI ONS AND E XE RC I S E S 1. I f you don’t already have one, set up a Twitter account and “follow” several others. Follow a diverse group—corporations, executives, pundits, or other organiz ations. Do you trust these account holders are who they say they are? Why? Which examples do you think use the service most effectively? Which provide the weaker examples of effective...
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This document was uploaded on 01/31/2014.

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