Unformatted text preview: ent, as well as co ntent editing,
co mmenting, curatio n, and sharing. So cial media ef f o rts include blo gs, wikis, so cial netwo rks,
Twitter, and pho to and video sharing sites. The rise o f so cial media has also co incided with the rise
o f mo bile co mputing—meaning the wo rldwide Internet co nversatio n is always in yo ur po cket.
Mo bile and so cial also wo rk to gether to create entirely new services, like the lo catio n-based game /
disco very engine / deals platf o rm, Fo ursquare. The peer product ion leveraged by co llabo rating users isn’t o nly used to create so cial media; it
can be used to create serv ices, to o , and these are also co nsidered to be part o f Web 2.0. Skype and
BitTo rrent leverage users’ co mputers instead o f a central IT reso urce to f o rward pho ne calls and
video . This ability saves their spo nso rs the substantial co st o f servers, sto rage, and bandwidth.
P eer pro ductio n is also leveraged to create much o f the o pen so urce so f tware that suppo rts many
o f the Web 2.0 ef f o rts described abo ve. Techniques such as cro wdso urcing, where initially
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This document was uploaded on 01/31/2014.
- Winter '14
- The American, Trigraph, cial media, mo st, blo gs, mo st po