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maps, making them the f irst thing many custo mers see when enco untering a brand o nline.
TripAdviso r, with just f ive hundred emplo yees, brings in o ver $ 500 millio n in revenue (at
ro ughly 45 percent margins),B. Wash, “Do uble Duty,” Co lby Magazine, Winter 2009; S.
Mo rriso n, “Expedia to Spin Of f TripAdviso r,” Wall Street Jo urnal, April 8, 2011. B. Wash,
“Do uble Duty,” Co lby Magazine, Winter 2009; S. Mo rriso n, “Expedia to Spin Of f
TripAdviso r,” Wall Street Jo urnal, April 8, 2011. while Yelp has repo rtedly turned do wn
acquisitio n o f f ers valuing it at $ 700 millio n.P . Burro ws, “Ho t Tech Co mpanies Like Yelp Are Bypassing IP Os,” BusinessWeek, February 4, 2010. The Web 2.0 mo niker is a murky o ne because like so many po pular techno lo gy terms there’s no t a
precise def initio n. We’ll add so me precisio n to o ur discussio n by f o cusing o n so cial media ef f o rts—
techno lo gies that suppo rt the creatio n o f usergenerated co nt...
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- Winter '14
- The American, Trigraph, cial media, mo st, blo gs, mo st po