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Unformatted text preview: o tio n). Feeds are also co ntro versial. Many users have reacted negatively to a public bro adcast o f their
o nline activity, and f eed mismanagement can create accusatio n o f spamming, public relatio ns
snaf us, and user disco ntent and can po tentially o pen up a site to legal actio n. Facebo o k initially
dealt with a massive user o utcry at the launch o f f eeds, and the site also f aced a subsequent
backlash when its Beaco n service bro adcast user purchases witho ut f irst explicitly asking their
permissio n and during attempts to rewo rk its privacy po licy and make Facebo o k data mo re public
and accessible. (See Chapter 8 "Facebo o k: Building a Business f ro m the So cial Graph" f o r mo re
details.) Social Networks
The f o undatio n o f a so cial netwo rk is the user pro f ile, but utility go es beyo nd the so rt o f listing f o und in a co rpo rate inf o rmatio n directo ry. Typical f eatures o f a so cial netwo rk include
suppo rt f o r the f o llo wing: Detailed perso nal pro files
Af f iliatio ns with gro ups (e.g., alumni, emplo yers...
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- Winter '14
- The American