So cial media po sts can linger f o rever o nline

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Unformatted text preview: It to o k two weeks f o r two tho usand German speakers to draf t Deutsch Facebo o k. Ho w do es the Facebo o k co ncept o f “po ke” translate aro und the wo rld? The Spaniards decided o n “dar un to que,” Germans settled o n “anklo pf en,” and the French went with “envo yer un po ke.”D. Kirkpatrick, “Help Wanted: Adults o n Facebo o k,” Fo rtune, March 21, 2008. Vive le cro wd! K E Y TAK E AWAYS Crowdsourcing tackles challenges through an open call to a broader community of potential problem solvers. Examples include Goldcorp’s discovering of optimal mining locations in land it already held, Facebook’s leverage of its users to create translations of the site for various international markets, and Netflix’s solicitation of improvements to its movie recommendation software. Several firms run third‐party crowdsourcing forums, among them I nnoCentive for scientific R& D, TopCoder for programming tasks, and Amaz on’s Mechanical Turk for general work. QU E S TI ONS AND E XE RC I S E S 1. What is crowdsourcing? Give e...
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This document was uploaded on 01/31/2014.

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