Starbucks has even recruited staf f via twitter and

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ppro ve “f riends” bef o re they can see status updates, Twitter’s def ault setting allo ws f o r asymmetrical f o llo wing (altho ugh it is po ssible to set up private Twitter acco unts and to blo ck f o llo wers). Sure, there’s a lo t o f inane “tweeting” go ing o n—lo ts o f meaningless updates that read, “I’m having a sandwich” o r “in line at the airpo rt.” But while no t every user may have so mething wo rthwhile to tweet, many f ind that Twitter makes f o r invaluable reading, o f f ering a sense o f what f riends, custo mers, tho ught leaders, and newsmakers are thinking. Twitter leadership has described the service as co mmunicating “The P ulse o f the P lanet.”E. Scho nf eld, “Twitter's Internal Strategy Laid Bare: To Be ‘The P ulse o f The P lanet,’” TechCrunch, July 19, 2009. Fo r many, Twitter is a disco very engine, a taste-making machine, a critical so urce o f market intelligence, a so urce o f breaking news, and an instantaneo us way to plug into the mo ment’s zeitgeist. Many also f ind Twitter to be an ef f ective to o l f o r quickly blasting queries to f riends, co lleague...
View Full Document

This document was uploaded on 01/31/2014.

Ask a homework question - tutors are online