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Unformatted text preview: s. Bo tanicalls, f o r example, o f f ers an electro nic f lo werpo t
stick that detects when plants need care and sends Twitter status updates to o wners (sample po st:
“URGENT! Water me!”). Organizatio ns are well advised to mo nito r Twitter activity related to the f irm, as it can act as a so rt
o f canary-in-a-co al mine unco vering emerging events. Users are increasingly using the service as a
way to f o rm f lash pro test cro wds. Amazo n.co m, f o r example, was caught o f f guard o ver a ho liday
weekend when tho usands used Twitter to rapidly pro test the f irm’s reclassif icatio n o f gay and
lesbian bo o ks (hash tag #amazo nf ail). Others use the platf o rm f o r shame and ridicule. BP has
endured withering ridicule f ro m the satire acco unt @BP Glo balP R (f o llo wed by ro ughly 200,000
peo ple two mo nths af ter the spill). Fo r all the excitement, many wo nder if Twitter is o verhyped. So me repo rts suggest that many
Twitter users are curio us experimenters who dro...
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This document was uploaded on 01/31/2014.
- Winter '14
- The American, Trigraph, cial media, mo st, blo gs, mo st po