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Unformatted text preview: elytizers and teachers.” GM ho pes this
appro ach enables experts to interact directly with custo mers and partners, allo wing the f irm to
o f f er authentic and kno wledgeable vo ices o nline. Tweets from the Untrained Fo llo wers o f f ashio n label Kenneth Co le kno w when the f irm’s epo nymo us f o under, chairman,
and chief creative o f f icer has tweeted via the co rpo rate acco unt—he signs these tweets with his
initials KC. But it lo o ks like KC co uld have used a bit o f SMART training when he o f f ered up a
meant-to -be-light-hearted quip co mparing Egypt’s histo ric Mubarak-o usting pro tests (where
several citizens were killed and injured) to enthusiasm f o r his f irm’s “new spring co llectio n.”
Altho ugh the tweet was quickly deleted, screensho ts (see belo w) linger f o rever, and the media
widely repo rted o n the big brand’s insensitive gaf f e. Training sho uld also co ver inf o rmatio n security and po tential threats. So cial media has beco me a
magnet f o r phishing, virus distributio n,...
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This document was uploaded on 01/31/2014.
- Winter '14
- The American, Trigraph, cial media, mo st, blo gs, mo st po