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Unformatted text preview: a service while o f f ering no value in exchange. Enco uraging so f tware and service partners to accept ads f o r a percentage o f the cut co uld lessen the f ree rider pro blem.P . Kaf ka, “Twitter’s Ad P lan: Co py Go o gle,” AllThingsD, February 25, 2010. When users do n’t visit a service, it makes it dif f icult to spread awareness o f new pro ducts and f eatures. It can also create branding challenges and custo mer f rustratio n. Twitter execs lamented that custo mers were o f ten co nf used when they searched f o r “Twitter” in the iP ho ne App Sto re and were presented with sco res o f o f f erings but no ne f ro m Twitter itself .D. Go ldman, “Twitter Gro ws Up: Take a P eek Inside,” CNN, April 16, 2010. Twitter’s purchase o f the iP ho ne app Tweetie (subsequently turned into the f ree “Twitter f o r iP ho ne” app), its acquisitio n o f TweetDeck, and the launch o f its o wn URL-sho rtening service (limiting o ppo rtunities f o r and o thers) signal that Twitter is willing to mo ve into pro duct and servi...
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This document was uploaded on 01/31/2014.

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