Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ce niches and co mpete with third parties that are reliant o n the Twitter eco system. Twitter also go t a bo o st when Apple deeply embedded Twitter into iOS 5. Users o f the mo re than two hundred millio n Apple mo bile devices gain a new o ne-butto n o ptio n to tweet pho to s, Web links, video s, map lo catio ns, and mo re. And the iOS will make Twitter easy to embed in o ther apps, to o . Users can link a Twitter acco unt used o n their iOS devices to o ther apps, which means no need to lo g in o r manually add an acco unt each time yo u add an app that yo u’ll want to tweet f ro m. While no t directly tied to Twitter revenue, these f eatures have the po tential to enco urage Twitter ado ptio n and decrease f rictio n f o r embedding a tweet butto n into even mo re applicatio ns, o f f ering a key alliance that bro adens Twitter’s distributio n and utility and making it even harder f o r rivals to displace. Micro blo gging do es appear to be here to stay, and the impact o f Twitter ha...
View Full Document

Ask a homework question - tutors are online