What wo uld yo u do cnn no vember 4 2009 the example

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: nities to f o ster brainsto rming and custo mer engagement. Dell’s IdeaSto rm.co m f o rum co llects user f eedback and is credited with pro mpting line o f f erings, such as the f irm’s intro ductio n o f a Linux-based lapto p.D. Greenf ield, “Ho w Co mpanies Are Using I.T. to Spo t Inno vative Ideas,” Info rmatio nWeek, No vember 8, 2008. At MyStarbucksIdea.co m, the co f f ee giant has leveraged user input to launch a series o f inno vatio ns ranging f ro m splash sticks that prevent spills in to -go cups, to new menu items. Bo th IdeaSto rm and MyStarbucksIdea run o n a platf o rm o f f ered by Salesf o rce.co m that no t o nly ho sts these sites but also pro vides integratio n into Facebo o k and o ther services. Starbucks (the co rpo rate brand with the mo st Facebo o k “f ans”) has extensively leveraged the site, using Facebo o k as a linchpin in the “Free P astry Day” pro mo tio n (credited with generating o ne millio n in-sto re visits in a single day) and pro mo tio n o f the f irm’s AIDS-related (Starbucks) RED campaign, which garnered an asto nishing three hundred ninety millio n “viral impressi...
View Full Document

This document was uploaded on 01/31/2014.

Ask a homework question - tutors are online