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Unformatted text preview: sers away, by the start o f the next semester subscribers had nearly
do ubled! Facebo o k co ntinues to ref ine f eeds in several ways, including ref ining sharing into
catego ries that include “To p Sto ries” that the site thinks yo u’ll be mo st interested in, “Recent
News,” a “Ticker” f o r lighter co ntent (e.g. music, games, lo catio n updates), and a “Timeline” that
o f f ers a so rt o f digital scrapbo o k o f co ntent that a user has shared o nline. K E Y TAK E AWAYS
Facebook feeds foster the viral spread of information and activity.
Feeds were initially unwanted by many Facebook users. Feeds themselves helped fuel online
protests against the feed feature.
Today feeds are considered one of the most vital, value‐adding features on Facebook, and the
concept has been widely copied by other social networking sites.
Users often misperceive technology and have difficulty in recogniz ing an effort’s value (as well as
its risks). They have every right to be concerned and protective of their privacy. I t is the
responsibility of firms to engage users on new initiatives and to protect user privacy. Failure to
do so risks backlash. QU E S TI ONS AND E XE RC I S E S
1. What is the “linchpin” of Facebook’s ability to strengthen and deliver user‐value from the social
2. How did users first react to feeds? What could Facebook have done to better manage the
3. How do you feel about Facebook feeds? Have you ever been disturbed by information about you
or someone else that has appeared in the feed? Did this prompt action? Why or why not? 4. Visit Facebook and experiment with privacy settings. What kinds of control do you have over
feeds and data sharing? I s this enough to set your mind at ease? Did you know these settings
existed before being prompted to investigate features?
5. What other Web sites are leveraging features that mimic Facebook feeds? Do you think these
efforts are successful or not? Why? 8.5 Facebook as a Platform
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This document was uploaded on 01/31/2014.
- Winter '14