, December 15, 2010. Roughly one in every eight people on the planet has a Facebook account
—an amazing track record given that Facebook is technically banned in China (taking about 20
percent of the world population off the table).J. Cassidy, “Facebook: The Ultimate Dot-Com,”
, May 16, 2012. Want to connect to customers? Facebook is increasingly the place to be. The
firm has ranked as the most visited site in the United StatesL. Sumagaysay, “Facebooking More
Good Morning Silicon Valley
, December 30, 2010. and is tops in display
advertising.M. Walsh, “Facebook Drives 31% of Display Ads in Q1,”
, May 4, 2011. Global
growth is on a tear, with an excess of 80 percent of Facebook users outside the United States.D.
Kerr, “Facebook to Inaugurate New Office in Dubai,”
, May 23, 2012. Facebook is solidly
profitable; in 2011 the firm earned about $1 billion on some $3.7 billion in revenues. And Facebook
has accomplished all that with fewer employees than Google has job openings.J. Evans, “Can
Anything Stop the Facebook Juggernaut?”
, November 25, 2010.
The Rise of Facebook
Facebook founder Mark Zuckerberg looked like a social media pioneer from the start. Consider
this: During the weeks he spent working on Facebook as a Harvard sophomore, he didn’t have time
to study for a course he was taking, “Art in the Time of Augustus,” so he built a Web site containing
all of the artwork in class and pinged his classmates to contribute to a communal study guide.