F vo gelstein the great wall o f facebo o k wired

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Unformatted text preview: mediately drew the co ncern o f lawmakers. Given the Beaco n debacle, the TOS co ntro versy, and Go o gle’s pro blems with Buzz (see Chapter 14 "Go o gle in Three P arts: Search, Online Advertising, and Beyo nd"), yo u’d think Facebo o k wo uld have kno wn better. But within a week o f Open Graph’s launch, f o ur U.S. senato rs co ntacted the f irm, asking why it was so dif f icult to o pt o ut o f the inf o rmatio n-sharing platf o rm.F. Lardino is, “Is It Time f o r Facebo o k to Make Opt-In the Def ault?” Read Write Web, April 27, 2010. Amid a crush o f negative publicity, the f irm was f o rced to quickly ro ll o ut simplif ied privacy management co ntro ls. Facebo o k’s struggles sho w the tensio n f aced by any f irm that wants to co llect data to impro ve the user experience (and ho pef ully make mo ney alo ng the way). Opt-o ut guarantees the largest po ssible audience and that’s key to realizing the benef its o f netwo rk ef f ects, data, and scale. Making ef f o rts o pt-in creates the very real risk that no t eno ugh users will sign up and that the reach and impact o f these kinds o f initiatives will be limited.F. Lardino is, “Is It Time f o r Facebo o k to Make Opt-In the Def ault?” Read Write Web, April 27, 2010. Fast Co mpany calls this the parado x o f priv acy, saying, “We want so me semblance o f co ntro l o ver o ur perso nal data, even if we likely can’t be bo thered to manage it.”F. Manjo o , “Do es P rivacy o n Facebo o k, Go o gle, and Twitter Even Matter?” Fast Co mpany, May 1, 2010. Evidence suggests that mo st peo ple are accepting so me degree o f data sharing as lo ng as they kno w that they can easily turn it o f f if they want to . Fo r example, when Go o gle ro lled o ut ads that tracked users acro ss the netwo rk o f Web sites running Go o gle ads, the service also pro vided a link in each ad where users co uld visit an “ad pref erences manager” to learn ho w they were being pro f iled, to change settings, and to o pt o ut (see Chapter 14 "Go o gle in Three P arts: Search, Online Advertising, and Beyo nd"). It turns o ut o nly o ne in f if teen visi...
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This document was uploaded on 01/31/2014.

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