If facebo o k f ails to co mply with these terms it

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: es o f mino rs were no lo nger searchable. The site agreed to auto matically send a warning message when a child is at risk o f revealing perso nal inf o rmatio n to an unkno wn adult. And links to explicit material, the mo st o f f ensive Facebo o k gro ups, and any material related to cyberbullying were banned. Reputation Damage, Increased Scrutiny, and Recovery—Learning from the Facebook TOS Debacle Facebo o k also suf f ered damage to its reputatio n, brand, and credibility, f urther reinf o rcing perceptio ns that the co mpany acts brazenly, witho ut co nsidering user needs, and is f ast and lo o se o n privacy and user no tif icatio n. Facebo o k wo rked thro ugh the f eeds o utrage, eventually co nvincing users o f the benef its o f f eeds. But Beaco n was a f iasco . And no w users, the media, and watchdo gs were o n the alert. When the f irm mo dif ied its terms o f service (TOS) po licy in spring 2009, the upro ar was immediate. As a co ver sto ry in New Yo rk magazine summed it up, Facebo o k’s new TOS appeared to state, “We can do anything we want with yo ur co ntent, f o rever,” even if a user deletes their acco unt and leaves the service.V. Grigo riadis, “Do Yo u Own Facebo o k? Or Do es Facebo o k Own Yo u?” New Yo rk, April 5, 2009. Yet ano ther privacy backlash! Activists o rganized; the press craf ted juicy, attentio n-grabbing headlines; and the f irm was f o rced o nce again to backtrack. But here’s where o thers can learn f ro m Facebo o k’s missteps and respo nse. The f irm was co ntrite and reached o ut to explain and engage users. The o ld TOS were reinstated, and the f irm po sted a pro po sed new versio n that gave the f irm bro ad latitude in leveraging user co ntent witho ut claiming o wnership. And the f irm reno unced the right to use this co ntent if a user clo sed their Facebo o k acco unt. This new TOS was o f f ered in a way that so licited user co mments, and it was submitted to a co mmunity vo te, co nsidered binding if 30...
View Full Document

Ask a homework question - tutors are online