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Unformatted text preview: re that she was chief o f staf f to U.S. Treasury secretary
Larry Summers). In just three years, she’s helped steer Facebo o k to almo st unimaginable
heights. Users increased tenf o ld, she’s helped devise an advertising platf o rm that has attracted
the wo rld’s largest brands, she’s develo ped a sales o rganizatio n that can serve a custo mer base
ranging f ro m the Fo rtune 100 to mo m-and-po p sto res, and she’s helped the f irm thro ugh
several crises, all while turning a pro f it and pushing revenue higher. Sandberg, a Harvard grad, lef t the scho o l with a geeky legacy akin to Zuckerberg’s. When she
was a student co nducting eco no mics research she ran so much data o n Harvard’s netwo rk that
she cho ked the system. Zuckerberg wo uld have much the same impact mo re than a decade later.B. Sto ne, “Why Facebo o k Needs Sheryl Sandberg,” BusinessWeek, May 16, 2011. Sheryl Sandberg is a po werf ul speaker and a leading advo cate f o r increasing the ranks o f
wo men in senio r management. (click to see video) K E Y TAK E AWAYS
Facebook was founded by a nineteen‐year‐old college sophomore and eventual dropout.
I t is currently the largest social network in the world, boasting more than nine hundred million
members and usage rates that would be the envy of most media companies.
The firm’s rapid growth and high user engagement allowed Facebook’s founder to demand and
receive an exceptionally high degree of control over the firm—even as the firm went public. QU E S TI ONS AND E XE RC I S E S
1. Who started Facebook? How old was he then? Now? How much control does the founding CEO
have over his firm? Why?
2. Which firms have tried to acquire Facebook? Why? What were their motivations and why did
Facebook seem attractive? Do you think these bids are justified? Do you think the firm should
have accepted any of the buyout offers? Why or why not?
3. Firms’ values fluctuate over time. How much is Facebook “worth” today? Has the firm’s...
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- Winter '14