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Unformatted text preview: ndustry @ Facebo o k,” Lo s Angeles Times,
September 10, 2007. To day his so cial gaming f irm, Zynga, is o ne o f the wo rld’s mo st valuable video
game f irms, a publicly-traded, multi-billio n do llar po werho use that has launched o ver three do zen
apps and attracted o ver 230 millio n users wo rldwide.D. MacMillan, “Zynga Enlarges Its War
Chest,” BusinessWeek, December 17, 2009. Zynga games include Maf iaWars, FarmVille (which
bo asts so me twenty times the number o f actual f arms in the United States),D. MacMillan, P .
Burro ws, and S. Ante, “Inside the App Eco no my,” BusinessWeek, No vember 2, 2009. and CityVille.
P layf ish, the U.K. so cial gaming f irm behind the Facebo o k hits P et So ciety and Restaurant City, was
snapped up by Electro nic Arts f o r $ 300 millio n plus. And Disney bo ught So ro rity Lif e maker
P laydo m f o r o ver three quarters o f a billio n do llars.B. Barnes and C. Cain Miller, “Disney Buys
P laydo m in $ 763 Millio n Deal, Beco ming Ho llywo o d Leader in So cial Games,” New Yo rk Times,
July 27, 2010. Lee Lo renzen, f o under o f Altura Ventures, an investment f irm exclusively targeting
f irms creating Facebo o k apps, said, “Facebo o k is Go d’s gif t to develo pers. Never has the path f ro m
a go o d idea to millio ns o f users been sho rter.”J. Guynn, “A So f tware Industry @ Facebo o k,” Lo s
Angeles Times, September 10, 2007. I Majored in Facebook
Once Facebo o k became a platf o rm, Stanf o rd pro f esso r BJ Fo gg tho ught it wo uld be a great
enviro nment f o r a pro gramming class. In ten weeks his seventy-f ive students built a series o f
applicatio ns that co llectively received o ver sixteen millio n installs. By the f inal week o f class,
several applicatio ns develo ped by students, including KissMe, Send Ho tness, and P erf ect
Match, had received millio ns o f users, and class apps co llectively generated ro ughly a millio n
do llars in ad revenue. At least three co mpanies were f o rmed f ro m the co urse.M. Helf t, “The
Class That Built Apps, and Fo rtunes,” New Yo rk Times, May 7, 2011. But legitimate questio ns remain...
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This document was uploaded on 01/31/2014.
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