Wo uld yo u extend the f irm credit of f er it better

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: are a lo t o f f o lks with a vested interest in f iguring o ut where the f irm is headed. If yo u want to wo rk there, are yo u signing o n to a f irm where yo ur sto ck o ptio ns and 401k co ntributio ns are go ing to be wo rth so mething o r wo rthless? If yo u’re an investo r, sho uld yo u sh ort the f irm o r increase yo ur ho ldings? Wo uld yo u invest in o r avo id f irms that rely o n Facebo o k’s business? Sho uld yo ur f irm rush to partner with the f irm? Wo uld yo u extend the f irm credit? Of f er it better terms to secure its gro wing business, o r wo rse terms because yo u think it’s a risky bet? Is this f irm the next Go o gle (underestimated at f irst, and no w wildly pro f itable and inf luential), the next Geo Cities (Yaho o ! paid $ 3 billio n f o r it—no o ne go es to the site to day), o r the next Skype (deeply impactf ul with o ver half a billio n acco unts wo rldwide, but so f ar, no t much o f a pro f it generato r)? The jury is still o ut o n all this, but let’s lo o k at the f undamentals with an eye to applying what we’ve learned. No o ne has a crystal ball, but we do have so me key co ncepts that can guide o ur analysis. There are a lo t o f bro adly applicable managerial lesso ns that can be gleaned by examining Facebo o k’s successes and missteps. Studying the f irm pro vides a co ntext f o r examining newo rk ef f ects, platf o rms, partnerships, issues in the ro llo ut o f new techno lo gies, privacy, ad mo dels, the business value o f so cial media, and mo re. Facebook’s Copilot Do n’t let Zuck get all the credit. While Facebo o k’s f o under is co nsidered the f irm’s visio nary, chief o perating o f f icer Sheryl Sandberg is o f ten depicted as the perso n who runs the place: the co ach, the seaso ned mento r, the drill sergeant, and the lead “adult” in a wo rkf o rce that skews remarkably yo ung despite its vast, glo bal inf luence. Regularly named to Fo rtune magazine’s “Mo st P o werf ul Wo men in Business” list, Sandberg came to Facebo o k f ro m Go o gle (bef o...
View Full Document

This document was uploaded on 01/31/2014.

Ask a homework question - tutors are online