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Chapter 5 - ThisisMooresLaw:Fast, (v.1.4.Fordetails...

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Previous Chapter Next Chapter This is “Moore’s Law: Fast, Cheap Computing and What It Means for the Manager”, chapter 5 from the book Getting the Most Out of Information Systems (v. 1.4). For details on it (including licensing), click here . For more information on the source of this book, or why it is available for free, please see the project's home page . You can browse or download additional books there. To download a .zip file containing this book to use offline, simply click here . Has this book helped you? Consider passing it on: Help Creative Commons Creative Commons supports free culture from music to education. Their licenses helped make this book available to you. Help a Public School DonorsChoose.org helps people like you help teachers fund their classroom projects, from art supplies to books to calculators. Table of Contents Chapter 5 Moore’s Law: Fast, Cheap Computing and What It Means for the Manager 5.1 Introduction LEARNING OBJECTIVES 1. Define Moore’s Law and understand the approximate rate of advancement for other technologies, including magnetic storage (disk drives) and telecommunications (fiber‐optic transmission). 2. Understand how the price elasticity associated with faster and cheaper technologies opens new markets, creates new opportunities for firms and society, and can catalyze industry disruption.
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3. Recognize and define various terms for measuring data capacity. 4. Consider the managerial implication of faster and cheaper computing on areas such as strategic planning, inventory, and accounting. Faster and cheaper—those two words have driven the computer industry for decades, and the rest of the economy has been along for the ride. Today it’s tough to imagine a single industry not impacted by more powerful, less expensive computing. Faster and cheaper puts mobile phones in the hands of peasant farmers, puts a free video game in your Happy Meal, and drives the drug discovery that may very well extend your life. Some Definitions This phenomenon of “faster, cheaper” computing is often referred to as Moore’s Law , after Intel cofounder, Gordon Moore. Moore didn’t show up one day, stance wide, hands on hips, and declare “behold my law,” but he did write a four-page paper for Electronics Magazine in which he described how the process of chip making enabled more powerful chips to be manufactured at cheaper prices.G. Moore, “Cramming More Components onto Integrated Circuits,” Electronics Magazine , April 19, 1965. Moore’s friend, legendary chip entrepreneur and CalTech professor Carver Mead, later coined the “Moore’s Law” moniker. That name sounded snappy, plus as one of the founders of Intel, Moore had enough geek cred for the name to stick. Moore’s original paper offered language only a chip designer would love, so we’ll rely on the more popular definition: chip performance per dollar doubles every eighteen months . (Moore’s original paper stated transistors per chip, a proxy for power, would double every two years, but many sources today refer to the eighteen
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