foundation hyperamerican

When human robots are found mechanical robots cannot

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Unformatted text preview: TICLE 43 THE MCDONALDIZATION OF SOCIETY restaurant.When human robots are found, mechanical robots cannot be far behind. Once people are reduced to a few robot-like actions, it is a relatively easy step to replace them with mechanical robots.Thus, Burgerworld is reportedly opening a prototypical restaurant in which mechanical robots serve the food. Much of the recent history of work, especially manual work, is a history of efforts to replace human technology with nonhuman technology. Scientific management was oriented to the development of an elaborate and rigid set of rules about how jobs were to be done.The workers were to blindly and obediently follow those rules and not to do the work the way they saw fit.The various skills needed to perform a task were carefully delineated and broken down into a series of routine steps that could be taught to all workers.The skills, in other words, were built into the routines rather than belonging to skilled craftspersons. Similar points can be made about the assembly line which is basically a set of nonhuman technologies that have the needed steps and skills built into them.The human worker is reduced to performing a limited number of simple, repetitive operations. However, the control of this technology over the individual worker is so great and omnipresent that individual workers have reacted negatively manifesting such things as tardiness, absenteeism, turnover, and even sabotage.We are now witnessing a new stage in this technological development with automated processes now totally replacing many workers with robots.With the coming of robots we have reached the ultimate stage in the replacement of humans with nonhuman technology. Even religion and religious crusades have not been unaffected by the spread of nonhuman technologies.The growth of large religious organizations, the use of Madison Avenue techniques, and even drive-in churches all reflect the incursion of modern technology. But it is in the electronic church, religion through the TV screens, that replacement of human by nonhuman technology in religion is most visible and has its most important manifestation. . . . CONTROL This leads us to the fifth major dimension of rationalization—control. Rational systems are oriented toward, and structured to expedite, control in a variety of senses. At the most general level, we can say that rational systems are set up to allow for greater control over the uncertainties of life—birth, death, food production and distribution, housing, religious salvation, and many, many others. More specifically, rational systems are oriented to gaining greater control over the...
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This note was uploaded on 02/02/2014 for the course HST 414 taught by Professor Spokes during the Fall '13 term at Syracuse.

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