Sustainable supply chain.docx - In what ways does Clif Bar...

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In what ways does Clif Bar have a sustainable supply chain? Regarding sustainability, what business risks does Clif Bar & Company face with so many parts of its supply chain outsourced? What issues or risks to sustainability could Clif Bar & Company encounter if it chose to expand to international markets? --------------------------------------------------------------------------------------------------------------------------------- Sustainability is characteristic of processes that meet humanity’s needs without harm to future generations (Krajewski, Malhotra & Ritzman, 2015). Integrated supply chains facilitate implementation of sustainable procedures arising out of established communication and material flows. This can be achieved through cooperation in addressing challenges such as Environmental protection, productivity improvement, risk minimization and innovation (Krajewski, et al., 2015). Krajewski, et al. (2015) presents three elements of supply chain stability as financial responsibility, environmental responsibility and social responsibility. Clif Bar & Company (Clif Bar) shows that is has sustainability as it addresses needs of its stakeholders. Clif Bar promotes the use of organically grown materials in its products. Through sourcing ingredients for its products from farmers, ranchers and cooperatives they have a ready market for their product especially that growers using organic materials risk having lower yields. Clif Bar has a long lasting and sustainable relationship with its suppliers as they are treated with respect and dignity. The consumers are assured of availability of products in the right quantity and locations with a variety of flavours introduced in various brands. Clif Bar outsources its manufacturing and distribution and carefully chooses business partners to align with the company’s value system which works at the sustainability of the people, brands, community, business and the planet. Clif Bar practices Corporate Social responsibility recommending itself to the community and consumers through the support, care being charitable and humane. With many parts of Clif Bar’s supply chain outsourced, it faces business risks in trying to coordinate and assimilate the various processes and suppliers that are involved in the supply chain in order to ensure partners are able provide the services required by customers while adhering to the company's beliefs and values without compromise on product quality,

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