Ch8+Social+Influence

Copycat suicides social the larger the number of

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Unformatted text preview: e performing the The larger behavior, the more persuasive it is. (Shopping cart) Elevator Video Categories of Social Influence Obedience changing one’s behavior in response to a directive from an authority figure Obedience to Authority Explanations for horrors of WWII “Just following orders” German people more obedient? Planned to conduct study in U.S. and Germany Hypothesis: When ordered by an authority figure to hurt another person, many Germans will obey, but most Americans will not because Milgram’s Shock(ing) Procedure (1974) You met another participant (confederate) to participate in studying “the effects of punishment on memory” Assigned “teacher” position and other participant “learner” As the “teacher,” you are instructed to deliver painful electric shocks to “learner” for each incorrect response on a memory test up to 450 volts You are given a sample of 45 volts (to show how much it hurts!) Milgram’s Study Milgram’s Shock(ing) Procedure (1974) What would you do if an experimenter asked you to deliver painful electric shocks to a fellow participant? What if the other participant was a middle-aged man who had been treated for a heart condition? Milgram’s Shock Generator Shock Generator Caution On Amp Meter Amps Slight Shock Moderate Shock Intensity Strong Shock Resistance Very Strong Shock Intense Shock Extreme Shock Danger XXX Slight StrongStrongExtreme Moderate Very Intense Danger XXX Shockhockhock Shockhock S S Shock S Milgram’s Shock(ing) Procedure (1974) What would you do if an experimenter asked you to deliver painful electric shocks to a fellow participant? What if the other participant was a middle-aged man wh...
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