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complex process of perception.
Preconceptions of interactive
Behavioral norms, needs, etc. 5 2 1 0 2 / 9 / 0 1 Stereotype Threat
Awareness of stereotypes about one’s group and
mindfulness about performing in ways that confirm
such stereotypes Communication Implication:
How we interact with others
Above and below threshold of consciousness Confirmation Bias
Looking for behaviors or examples that confirm our
stereotypes, while ignoring examples that challenge
our stereotype. Communication Implications:
How we process the behaviors of others
Ex: women crying 6 2 1 0 2 / 9 / 0 1 Social Stigma
Prejudice, discounting, discrediting and discrimination directed at
people belonging to devalued social groups and the individuals,
groups and communities with which they are associated. Communication implications:
Who do you chose to...
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This note was uploaded on 02/03/2014 for the course COM 225 taught by Professor Desryaud during the Spring '08 term at SUNY Buffalo.
- Spring '08