Writing An Argument

I t seems that whether a man is twenty or forty

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Unformatted text preview: rk representa7ons compared with men (as cited in J acobson & Mazur, 2007, p. 217). I n the adver7sements of house appliances, especially, women are typically equated with housewives and mothers. E ven when women are portrayed in professional environments, they are oXen in subordinate posi7ons, receiving instruc7ons. H ence, professional women are reduced to order- takers. Men, on the other hand, are commonly associated with power, leadership, and efficiency. I t is especially in car adver7sements that these features are paired with masculinity. Also, professional men are shown in powerful and influen7al posi7ons, giving orders. I t is mostly men who solve the problems, lead a company or pursue professional goals. This double standard in the illustra7on of genders not only...
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This note was uploaded on 02/03/2014 for the course COM 300 taught by Professor Andrewsachs during the Spring '13 term at SUNY Buffalo.

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