Writing An Argument

The conclusion one needs to draw from these is that

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Unformatted text preview: ilability and variety of goods. Yet, serious doubts can be raised against this view when one considers the shortcomings of the messages the viewers are exposed to. Showing the weaknesses of this opposite argument The target audience, that is the consumers, are forced to believe in illusions about the product rather than realiEes. When an adverEser focuses merely on the advantages of a product, it creates a false impression. Or when a commodity is equated with posiEve feelings such as happiness and self- confidence, this image builds up a false hope that once you buy it, you will be happy and self- confident. Eventually, when these illusions are not realized – as they have been lies of the adverEser all along - , the consumer is disappointed. The adverEser achieves...
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This note was uploaded on 02/03/2014 for the course COM 300 taught by Professor Andrewsachs during the Spring '13 term at SUNY Buffalo.

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