Unformatted text preview: TV viewers would be more likely than light viewers to
see the social world as resembling the world
depicted on TV Critique: How Strong Is the Evidence in
Favour of the Theory?
Critics are not convinced that cultivation research establishes the causal claim that heavy TV viewing
leads a person to perceive the world as mean and
scary. Testability is seen as low because there is a lack of
longitudinal studies. Cultivation effects tend to be statistically small.
The theory must adapt to the new media
environment of cable and satellite End of Lecture 17 3...
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This note was uploaded on 02/03/2014 for the course COM 337 taught by Professor Cheong during the Spring '08 term at SUNY Buffalo.
- Spring '08