Lecture 15 - Cultivation Theory

Critics are not convinced that cultivation research

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Unformatted text preview: TV viewers would be more likely than light viewers to see the social world as resembling the world depicted on TV Critique: How Strong Is the Evidence in Favour of the Theory?   Critics are not convinced that cultivation research establishes the causal claim that heavy TV viewing leads a person to perceive the world as mean and scary.   Testability is seen as low because there is a lack of longitudinal studies.   Cultivation effects tend to be statistically small.   The theory must adapt to the new media environment of cable and satellite End of Lecture 17 3...
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This note was uploaded on 02/03/2014 for the course COM 337 taught by Professor Cheong during the Spring '08 term at SUNY Buffalo.

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