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Unformatted text preview: umulative portrayal of violence varies little
from year to year.
Weekend children’s shows average 20 cases an
By the time the typical TV viewer graduates
from high school, he or she as observed
13,000 violent deaths Cultivation Analysis:
The Third Prong
Research designed to support notion that those who spend more time watching TV are more
likely to see real world through TV lens
Cultivation analysis deals with how TV’s content
might affect viewers.
Television viewing cultivates ways of seeing the
world, based on the images, values, portrayals,
and ideologies shown on TV Mainstreaming: Blurring, Blending, and
Bending of Attitudes
The process by which heavy viewers develop a commonality of outlook through constant
exposure to the same images and labels
TV homogenises its audience so that heavy
viewing habits share the same orientations,
perspectives, and meanings with each other,
causing people to share common perceptions of
reality that resembles the TV world Message System Analysi...
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This note was uploaded on 02/03/2014 for the course COM 337 taught by Professor Cheong during the Spring '08 term at SUNY Buffalo.
- Spring '08