Lecture 15 - Cultivation Theory

Lecture 15 Cultivation Theory

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Unformatted text preview: s: The Second Prong   Equal Violence, Unequal Risk (continued)   Minority groups are often the recipients of violence on TV, despite their underrepresentation   Symbolic vulnerability of minority-group members is striking   People on the margins of American society put into a symbolic double jeopardy Cultivation Works Like a Magnetic or Gravitational Field   The cultivation process is similar to the pull of a gravitational field   Although the magnitude of TV’s influence is not the same for every viewer, everyone is affected by it   Professor L.J. Shrum believes that people make judgement...
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This note was uploaded on 02/03/2014 for the course COM 337 taught by Professor Cheong during the Spring '08 term at SUNY Buffalo.

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