Lecture 15 - Cultivation Theory

Viewers believe criminal activity is 10 times worse

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Unformatted text preview: ings of Cultivation Analysis   Research revealed provocative findings   Positive correlation between TV viewing and fear of criminal victimization  Heavy viewers believe criminal activity is 10 times worse than it really is   Perceived activity of police  Heavy viewers believe that 5% of society is involved in law enforcement   General mistrust of people  Mean world syndrome: cynical mindset of general mistrust of others, subscribed to by heavy TV viewers   Cultivation analysis relies on surveys instead of experiments   Gerbner’s basic prediction was that heavy...
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This note was uploaded on 02/03/2014 for the course COM 337 taught by Professor Cheong during the Spring '08 term at SUNY Buffalo.

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